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Affinity Lancashire Retail Outlet Shopping Village

A Hat Trick of Awards for Affinity (formerly Freeport Fleetwood)

A Hat Trick of Awards for Affinity (formerly Freeport Fleetwood)

Freeport Fleetwood has a new identity, including a brand-new name – it’s now Affinity Lancashire. This summer they’re celebrating a hat trick of awards – as voted by you!

Hat Trick of Awards for Affinity Lancashire

2018’s been a year to celebrate so far for Affinity Lancashire. A successful rebrand in May was followed by winning Radio Wave’s 2018 Retailer of the Year award for the third time since 2015, making it a hat-trick of awards for the north-west outlet shopping centre!

The Radio Wave Culture and Lifestyle Awards takes place annually to celebrate the public’s choice of favourite Fylde Coast businesses. Hosted at the Empress Ballroom at the Winter Gardens last month, Affinity Lancashire beat tough competition including Jasmine’s Boutique, The Lingerie Lounge, Feblands, Toyland and Footasylum to complete their hat-trick of wins. They’ve previously won in 2015 and 2017. Companies from across the Fylde Coast competed for titles in a range of categories, shortlisted and voted for by the public.

Amanda Daniels, Centre Manager at Affinity Lancashire, said “We’re so proud to have won the award for the third time. It’s particularly rewarding for us as the public have the final say and we’re delighted that our customers have recognised the work we do and love what we provide. The award comes straight after a name change at the shopping centre and tells us that we’re moving in the right direction. We’re working with the local community and providing our customers across Lancashire with what they want, all in one place”.

Affinity Lancashire offers a wide range of fashion, homeware and accessories from a broad selection of over 45 high street stores with up to 60% off RRP.

Affinity Lancashire – the new name for Freeport Fleetwood

The renowned north-west England outlet shopping destination, Affinity Lancashire, saw a fun-filled and successful relaunch event over the 2018 spring bank holiday weekend.

The centre announced its new name, Affinity Lancashire, (formerly ‘Freeport Fleetwood’) and its eye-catching logo with a party atmosphere. Visitors enjoyed all sorts of fun, family-focused activities and shoppers bagged their bargains through exclusive discounts as part of the re-launch extravaganza.

The weekend event featured activities to entertain the kids such as craft workshops and treasure trails with prizes. Many of the children took part in creative sock puppet workshops where they designed and made their own versions of the cute and colourful characters featured in Affinity Lancashire’s new advertising campaign.

Making sock puppets at relaunch weekend when Freeport Fleetwood changed its name to Affinity Lancashire
Making sock puppets at relaunch weekend when Freeport Fleetwood changed its name to Affinity Lancashire

While the kids were busy, parents were treated to mega deals from brands such as Gap and Trespass. The Radio Wave breakfast show broadcast live to announce the news to listeners.

Amanda Daniels, Affinity Lancashire Centre Manager, says…

“We are thrilled with the relaunch of Affinity Lancashire and love our contemporary new logo; it really identifies the scheme as an exciting and contemporary destination and we saw great feedback from visitors throughout the weekend. This is a great opportunity for us to work with the local community and strengthen those ties which is hugely important to our brand. We’re looking forward to more exciting developments so watch this space!”

The Affinity Outlets unites the formerly ‘Freeport Fleetwood’, ‘Freeport Talke’ and ‘Atlantic Village’ outlet centres under a single band. Global Mutual Limited, the international property investment and management company, acquired the three schemes in 2017.

Discount everyday at Affinity Lancashire

Enjoy discount on your shopping at the Fylde Coasts retail outlet, where you’ll find bargains for all the family, seven days a week.

Outlet shopping at Affinity Lancashire - the new name for Freeport Fleetwood
Outlet shopping at Affinity Lancashire – the new name for Freeport Fleetwood

Browse around high street names including Next, Sports Direct, Trespass, Body Shop, Gap and The Works plus many more besides. Enjoy a bite to eat or a coffee at Costa. The kids can play on the adventure ship playground, while you watch the boats bobbing about in the marina.

New stores open fairly frequently at Affinity Lancashire too, so with along with quickly changing stock in the shops there’s always something new to see.

Check out the Affinity Lancashire Facebook page for details

Don’t forget – Affinity Lancashire is the new name for Freeport Fleetwood!

At Affinity Lancashire you’ll find offers and bargains every day – so keep calling in to make sure you don’t miss out!

With new stock arriving daily, your trip to Affinity Lancashire will always be worthwhile. If you’re on the lookout for a bargain, it’s the number one outlet for shopping, so come down today to see how much you can save!

Up to 60% off at Affinity Lancashire - the new name for Freeport Fleetwood
Up to 60% off at Affinity Lancashire – the new name for Freeport Fleetwood

Why not make a good days shopping a great day out for all the family.

Set on a tranquil marina, we have over 45 famous name stores offering up to 60% off every day. You’ll find a fantastic range of men’s, women’s and children’s fashions and footwear plus gifts, homeware and accessories all at amazing low prices. With such great choice and value you’ll never have to pay full price again!

Marina at Affinity Lancashire, formerly Freeport Fleetwood
Marina at Affinity Lancashire, formerly Freeport Fleetwood

The Affinity experience is designed to be a good one from the minute you arrive. With plenty of free car parking right next to the door, you can stay as long as you like. The centre is completely pedestrianised with only one access point at the front of the complex so your children are safe on site.

There are events and activities on special days throughout the year, but every day your little ones can enjoy the children’s play area.

Children's play area at Affinity Lancashire, formerly Freeport Fleetwood
Children’s play area at Affinity Lancashire, formerly Freeport Fleetwood

There’s also a tasty selection of places to eat and drink, including our Food Court, Costa Coffee, McDonald’s, Subway and The Bay Tearooms.

Cafes and places to eat at Affinity Lancashire, formerly Freeport Fleetwood
Cafes and places to eat at Affinity Lancashire, formerly Freeport Fleetwood

And there are plenty of benches and places to sit and enjoy watching the world go by – perfect for the family members who like to tag along but aren’t keen on shopping! And your four legged friend is welcome too – dogs on a lead are welcome  – and they’re allowed in some of the shops too.

Don’t forget – Affinity Lancashire is the new name for Freeport Fleetwood!

Dog Friendly at Affinity Lancashire

Your four legged friend is welcome at Affinity Lancashire. Not only are dogs welcome in the centre, they can go in many of the shops too.

There are also plenty of benches where less-keen shoppers can sit awhile with Fido and watch the world go by, while other members of the family browse in store.

You’ll find these signs on the doors of stores where you are welcome to take dogs inside.

Dogs welcome at Affinity Lancashire, the new name for Freeport Fleetwood

For the comfort of your pet you’ll also find water bowls dotted around the site, where your dog can stop and take a drink. Some stores have additional water bowls too.

Jobs at Affinity Lancashire

There are various positions available throughout the year with the many different retailers at Affinity Lancashire.

Jobs at Affinity Lancashire, the new name for Freeport Fleetwood

With over 45 famous named stores on site, keep an eye out for retail vacancies. Different roles are available in different shops – so if you are looking for a role in retail there’s sure to be one that you’d like to apply for. Shops which currently have vacancies include:

  • Christy
  • Edinburgh Woollen Mill
  • Chapelle
  • Gift Company
  • Aston Service Group

Don’t forget – Affinity Lancashire is the new name for Freeport Fleetwood!

Find out More

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Affinity Lancashire

Looking for great brands at great prices? Look no further than Freeport Fleetwood! There’s up to 60% off every single day, so if you’re always on the look-out for a bargain, Freeport Fleetwood is the place to visit!We’ve over 45 famous name stores, so you’ll find a fantastic range of men’s, women’s and children’s fashions and footwear plus gifts, homeware, cosmetics and accessories all at amazingly low prices. With such great choice and value you’ll never have to pay full price again!There’s all your favourite brands, like M&S Outlet, Next Clearance, Hallmark, Reebok and Gap Outlet, and with new stock arriving every day your trip to Freeport Fleetwood will always be worthwhile.Set on a tranquil marina, Freeport Fleetwood also makes for a fantastic family day out. There’s a tasty selection of places to eat and drink, including our Food Court, Costa Coffee and McDonald’s.
Affinity Lancashire
Affinity Lancashire added 5 new photos.19 hours ago
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Affinity Lancashire
Affinity Lancashire added 2 new photos.2 days ago
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